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ceval29851
Feb 14, 2022
In Welcome to the Forum
Earlier, I said that in the last three years we went through some very interesting experiences with our content strategy. We are always looking out and looking for information that can put us ahead of our competitors. Our experiments with strategies serve as Jewelry Retouching Service a laboratory for solutions that we can present for our clients in the future, and that is another reason that drives us to always look for new things. There comes a time when doing the basics of content marketing isn't enough to get you where you want to be. In our case, we want to be at the top of the results for the largest number of marketing keywords that exist in Portuguese. According to SEMrush (with data from April 2018) we are indexed for more than 94.1k keywords, with almost 14.7k of them being on the first page and 4.4k being in the top three. To get here we had to think, rethink, analyze, test, revise, and retest thousands of content strategies. From simple modifications to the SEO title of a page to improve the CTR of our pages in the SERP, to restructuring the blogging process, the way we think guidelines and the volume of publication. We currently have five blogs under the responsibility of the Rock Content marketing team: Content Marketing Community Rock Content Intelligence Rock Content Content Marketing Rockcontent.com/blog alone has over 1,500 posts as of September 2013. That's not counting at least 300 articles that we delete from time to time. Yes, we delete articles, but that's a topic for another article. During all that time, in my head, quality content was exactly what I said in the introduction of the article. Only, without realizing it, I no longer agreed with that definition. The results we obtained in the last 4 years made me see content and results in different ways. Just as my perception of content marketing has evolved, my perception of quality content has also changed.
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ceval29851
Feb 14, 2022
In Welcome to the Forum
What is quality content? *The following article will talk about specific cases and results of our first blog in Portuguese: www.rockcontent.com/blog If you work with digital marketing and execute any type of content strategy, I can presume that you may have the answer on the tip of your tongue: " Quality content is one that removes the doubt of the person and manages Clipping Path Service to fully explain a certain matter ." Another possible answer could be "It is the content that manages to be better than all the Google results. Quality content always deserves the first place in organic searches." Did I say okay? Well then, we need to talk about this topic. This post was originally published on Marketing Hackers, Rock Content's channel on Medium . The data is from a year ago — but this content is extremely current. Recently, Diego Gomes sent me an email with three pieces of content and a mission that left me very excited: make a parallel between three articles and come up with the definition of what Rock Content quality content is . After writing about 155 articles in the last three years, I think I've accumulated some interesting baggage ( I tell a bit of the stories here ) and now I'm going to share that experience with you. This content is long, but I assure you that at the end of the reading you will realize that it was worth it! Before starting, see which are the articles on which the reflection is based Content Marketing Moneyball: How to Win an Unfair Game – Larry Kim The first article on the list was a piece of content by Larry Kim (CEO of MobileMonkey and Founder of WordStream) that got me thinking about this topic quite a bit. In this article, he talks exactly about the definition of quality content that marketers believe and what it really means to them. Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate – Ginny Mineo Also, in the same email, he reminded me of an old post by Ginny Mineo (at the time of the article she was Manager of Content Marketing Strategies for Hubspot's marketing blog) about sending frequency/density testing and content deepening. . This case study is from 2015 — yes, it's old, but still very relevant — and it had us running double post volume strategies that were very important to us. Black Swans: What I learned with Nassim Taleb about Content Marketing The last item on the list was one of the last contributions he himself made to Marketing Hackers. An article about what he learned with Nassim Taleb about Content Marketing (I even recommend you read it too) where he shares some of the knowledge assimilated in two Taleb books and how we can interpret it in our routine.
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