Earlier, I said that in the last three years we went through some very interesting experiences with our content strategy. We are always looking out and looking for information that can put us ahead of our competitors. Our experiments with strategies serve as Jewelry Retouching Service a laboratory for solutions that we can present for our clients in the future, and that is another reason that drives us to always look for new things. There comes a time when doing the basics of content marketing isn't enough to get you where you want to be.
In our case, we want to be at the top of the results for the largest number of marketing keywords that exist in Portuguese. According to SEMrush (with data from April 2018) we are indexed for more than 94.1k keywords, with almost 14.7k of them being on the first page and 4.4k being in the top three. To get here we had to think, rethink, analyze, test, revise, and retest thousands of content strategies. From simple modifications to the SEO title of a page to improve the CTR of our pages in the SERP, to restructuring the blogging process, the way we think guidelines and the volume of publication. We currently have five blogs under the responsibility of the Rock Content marketing team:
Content Marketing Community Rock Content Intelligence Rock Content Content Marketing Rockcontent.com/blog alone has over 1,500 posts as of September 2013. That's not counting at least 300 articles that we delete from time to time. Yes, we delete articles, but that's a topic for another article. During all that time, in my head, quality content was exactly what I said in the introduction of the article. Only, without realizing it, I no longer agreed with that definition. The results we obtained in the last 4 years made me see content and results in different ways. Just as my perception of content marketing has evolved, my perception of quality content has also changed.