Jul 07, 2022
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Creative Mindmeister has a great tool for content message mapping. Use this tool to clearly define the message of the content you want to publish. Content mapping also identifies if there are gaps in the strategy. At this stage, use Trello to start creating your edit calendar. I give myself the freedom to throw as many ideas as possible out of the research phase. Combine each idea with a topic keyword phrase to maintain the structure. Once Trello is planned, start combining content and design ideas. The purpose is to connect dots for each visual. For example, are videos and podcasts perfect for interview articles? Or maybe an infographic or ebook of research-oriented work? advertisement Continue reading below It also determines ghost mannequin effect service the types of content upgrades that can be covered in each article. 3. Promotion After writing the article, run the content promotion workflow. Again, this process is located in Trello. First, check the onsite SEO checklist. Here, the usual metatitles, alt tags, H1 tags, etc. are all used. After pressing Publish, submit the article to a social bookmarking site and answer related questions on Quora or Reddit. Then email the SEJ team a pre-filled tweet and a link to a social bookmarking site. Next, schedule the Buffer article to be published on Twitter three to four times next week or so, and once on Facebook and LinkedIn. We will also allocate $ 50 to $ 100 in social advertising, depending on the direction of the persona. Then use the pre-filled tweets to schedule a dedicated blog post email newsletter for your viewers. advertisement Continue reading below In addition to the e-mail newsletter, we will send personalized e-mails or tweets to everyone mentioned in the article. And any influential person I think may be interested in this particular part. We plan to start syndicating content within a month or so. Is this on my platform like LinkedIn or Medium, or is it marketing to the Huffington Post? And finally, look for an opportunity to include my article in a guest's blog post. Bonus Tip: Set up Google Alerts for the long-term growth of your articles. 4. Measurement Now that you've pressed publish, you're ready to start tracking the metric.