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mim903959
Mar 05, 2022
In Welcome to the Forum
When marketers talk about “content,” we often think of words, images, videos, or a combination of the three, such as infographics or interactive visuals. However, in recent years there has been a resurgence of interest in audio, from the growing popularity of podcasting to the Phone Number List emergence of smart devices. Popularity of Amazon Echo The growth of music streaming, in particular, has been a dominant trend across the world, dramatically changing people's relationship and consumption patterns with music. These changes have revealed many exciting ideas and opened up new opportunities for marketers to reach new and existing consumers in an audio environment. Free Digital Marketing Plan Template Download FREE Resource - Digital Marketing Plan Template Our popular marketing planning template based on the Smart Insights RACE planning system. Access the Phone Number List Free Digital Marketing Plan Template Spotify and the emergence of audio platforms Spotify, Apple Music, Amazon and Tidal are leading the music streaming revolution, however, Spotify is the clear market leader with an estimated 36% subscriber market share. They are also the only provider whose business model is designed to make streaming commercially viable (other providers have giant parent companies that use streaming as an add-on service). Spotify has really shaped the music landscape over the past decade and recently made headlines with its initial public offering (IPO) on the New York Stock Exchange. Spotify's IPO was backed by some very impressive stats:157 million active users worldwide 71 million premium subscribers worldwide The Phone Number List average customer spends 25 hours per month listening to music Two billion playlists from a library of over 35 million songs worldwide58 million monthly active users in Europe, representing 37% of its total audience, with a 59%
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