Keywords are the words and phrases that people type into search engines to find what they’re looking for.
For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.
Of course, nobody outside of the SEO industry tends to use this terminology. Most people would call them Google searches or queries. Just know that keywords are synonymous with both of these things.
In this guide, you’ll learn:
Why keywords are important
How to show up in Google for keywords
How to find keywords
How to choose keywords
How to optimize for keywords
What long-tail keywords are
Beginner's guide to keyword research
New to keyword research? Check out our
Beginner’s guide to keyword research
Why are keywords important?
Keywords are important because your website can show up when people type them into search engines.
For example, if you Google “how to do SEO,” we appear at the top:
1 how to do seo google search
Because this keyword gets an estimated 1,700 monthly searches in the US, showing up at the top of Google sends many visitors our way. In fact, we’ve had over 900 visits from this keyword in the last month.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
2 how to do seo keywords explorer
3 how to do seo google search console
How to appear in Google for keywords
Showing up at the top of Google for a relevant keyword might send lots of traffic your way, but how do you do that?
There are two ways.
PPC (Pay Per Click) advertising
SEO (Search Engine Optimization)
PPC is where you pay Google to show your web page in the results for specific keywords. For example, if you sell email marketing software, you could bid on that term and appear at the top of Google’s search results when people search for it.